Final week, we ran a successful giveaway and fundraiser to have a good time Beautifulwp’s fifth birthday and assist construct 2 colleges in Guatemala via Pencils of Promise charity. This is able to not be potential with out our Platinum sponsors who donated $5000 in direction of the marketing campaign. I need to spotlight every of them by interviewing them about their enterprise.
On this interview, we've got Reneta Tsankova, COO of SiteGround website hosting.
Reneta and I first met a 12 months or so in the past at a convention. We had a proper meal and shortly after exchanged a number of emails. Later we began hanging out at completely different WordCamps and trade occasions. What I beloved about Reneta and SiteGround is their motivation and dedication to bettering their platform and serving their clients.
I've personally examined their customer support (anonymously) for high quality assurance, and I had probably the greatest stay chat experiences.
After I publicly introduced the giveaway, Siteground shortly stepped as much as help the trigger.
I've had tons of attention-grabbing conversations with Reneta at WordCamps, and I like studying about all of the cool stuff they've.
Having that mentioned, let’s leap into the interview.
1. If you began SiteGround in 2004, what was your purpose?
Again in 2004, we had been bunch of inexperienced college graduates (a few of us nonetheless college students) with out a lot of a philosophy or long-term imaginative and prescient. We had been solely aiming at offering an honest service as a result of we realized on the time we weren’t a lot completely different from the remainder of the group, and we thought that the purchasers would possibly stick with us resulting from higher help. Ten years later, that perception within the energy of excellent help continues to be basic for us, though we bred different values as effectively and differentiated from our opponents quite a bit.
2. SiteGround has not too long ago re-branded and has a whole lot of WordPress focus. How has the expansion of WordPress impacted your small business?
We've been concerned with varied open supply tasks, and we host clients utilizing a whole bunch of various functions. Within the final 2-Three years, we've got seen a development of an increasing number of purchasers selecting WordPress over different scripts. That was the primary indicator for us that we needed to double the efforts in making our service higher tailored to the wants of WordPress customers.
We began considering of how to make our provide extra interesting to those customers and received extra engaged within the WordPress group through sponsoring, contributing and attending to know the individuals in it. All of it added up sooner or later. We managed to construct the all-inclusive WordPress internet hosting bundle that features particular efficiency boosters and all types of conveniences akin to free migration and set up service for new-comers, built-in WP-CLI and 1-click staging for WP builders, and extra.
The rebranding of the corporate was not particularly WordPress associated, its goal was to speak higher our values as an organization. Nevertheless, it additionally helped us to speak all of the WordPress goodies to our guests extra clearly, leading to convincing extra clients to decide on SiteGround over different suppliers.
Three. With all of the instruments out there for constructing web sites, how is WordPress completely different for you than different software program that you simply help?
WordPress is among the greatest and quickest rising from the place we stand. One factor we like about it's that the challenge has a strong long-term imaginative and prescient and is maintained and supported fairly adequately by each the important thing individuals behind it and the big and rising group as a complete. That makes our job simpler by way of sustaining it on our platform.
four. I see a big enhance in your involvement with WordCamps and different WordPress associated occasions. How has that impacted your small business?
Certainly, we're attending and sponsoring WordCamps fairly incessantly. The primary influence which immediately affected our day-to-day operations was the elevated journey frequency. As we're primarily based in Europe, we frequently fly over to the USA for an occasion. The draw back initially was that the important thing 2-Three SiteGround individuals who had been attending all WordCamps received burnt out. So we needed to introduce a algorithm to dilute the frequency of journeys per individual and in addition add extra individuals on our occasions group.
The positives then again are quite a bit and compensate for the challenges we encountered. We managed to develop into a part of the group and higher perceive the wants and issues of the customers, which in return helped us in delivering a greater expertise for these customers. SiteGround additionally gained a whole lot of visibility that may not have been potential with out attending WordCamps.
5. What's the most difficult a part of your job?
Probably the most difficult half for me is to deal with development. SiteGround has been rising quickly, each in variety of individuals, tasks and purchasers. It takes plenty of planning, communication and day-to-day hands-on strategy to maintain issues going with out clients experiencing any bumps and with out all of us SiteGround staff shedding a way of route.
6. For those who can put it in Three sentences, what units SiteGround aside from different hosts?
We handle our internet hosting service in a means that we really feel proud with its high quality. We've a fantastic group of individuals with a robust ardour for what they do and a novel firm tradition that push us to always get higher and higher. We depend on plenty of sensible, in-house options, which set us aside and permit us to attain safety, reliability, and effectivity that different suppliers can’t.
Why did you determine to help this trigger and what does it imply to you?
We're a really human-oriented firm and that goes in lots of instructions. The best way we deal with our clients and the best way we deal with our staff are the 2 issues that simply develop into apparent as we work laborious to make each teams comfortable. We additionally consider that it's nice if our group can convey extra happiness normally even exterior the circle of the individuals immediately concerned with it.
Actually this isn't our first involvement with kids in a deprived place and offering academic alternatives. Two years in the past, for instance, we began to help a wise orphan child via faculty. He wished to check and was filled with goals on how that might change his life. That coincided with what we consider in – having an excellent schooling could make your life higher. So we gave him a full scholarship and take a look at on him repeatedly to verify he will get the steering and mentorship he wants.
Nevertheless, from our perspective the toughest a part of being concerned in charity work is definitely discovering the correct group to grant our monetary help to. We must always admit that we should not have experience in both doing the charity ourselves, or in evaluating the potential organizations we are able to sponsor and this prevents us to assist with the complete extent we've got. We determined to help your trigger, not solely as a result of it was an excellent one, but in addition as a result of we all know you and we consider in your potential to handle the donated cash in a means that can yield outcomes. And the way come we all know you? Effectively this convey us again to the primary subject of the interview: WordPress and WordCamps are responsible
Thanks Reneta on your time and the very beneficiant donation to assist construct colleges.
Everybody, please try SiteGround website hosting.
